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It has often been said that attracting new customers costs 5 times as much as retaining an existing one. We are all looking for ways to improve sales and existing and past customers are a key market for many companies. So exactly how important is customer service? We came across an infographic today from ClickSoftware…
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Paid search advertising, known as pay per click (PPC), already plays a major role in the advertising policy of many businesses. This role is set to grow in the coming years, according an eMarketer report published today.
Google will remain the dominant player by a long way. Yahoo will lose out and Microsoft is expected to grow from 7% in…
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There is a saying that: "When your best and worst intentions coincide, things happen." This might be jealousy at the success others are having, coinciding with your own genuine desire to do the same thing better. Whatever the case, there are certainly a number of negative emotions traditionally involved in the elusive recipe for…
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In setting up Tea Campaign, the entrepreneur and teacher, Günter Faltin, set out to practice what he preached. He thought he had a good idea. He was asking himself two questions:
"Might it not be possible to organize the tea trade in a radically new manner?"
"Might it not be possible to offer high quality at a low price?"
So he…
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