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comScore has recently published the most recent report in their popular series U.S. Digital Year in Review. The review examines the key digital marketing trends in 2011 and talks about what they mean for the coming year. There are no great surprises, although, the degree to which online purchasing appears to be growing may surprise…
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You know what your product should cost based on your input, your time, your expertise, its quality (as judged by you), the mark-up you need to achieve your profit margins .... need I go on?
Do you know what your prospect thinks it should cost?
Do you know what price they have in their head before you start talking to them?
Your negotiating…
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One of the most important reasons behind the creation of Management Direct is a recognition of the importance of outsourcing when running a small business. Having decided that you need to outsource certain aspects of your business, you need somewhere that will help you to access the services you require.
When and Why Outsource?
1.…
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There is a saying that: "When your best and worst intentions coincide, things happen." This might be jealousy at the success others are having, coinciding with your own genuine desire to do the same thing better. Whatever the case, there are certainly a number of negative emotions traditionally involved in the elusive recipe for…
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