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Spotting Niche Opportunities in Social Media

Feb. 21st, 2012 / Tags: Online Marketing Social Media

Involvement in social media is pretty much a must as part of an overall online marketing strategy. Direct benefits and influence on organic search results make it impossible to ignore. This means Twitter, Facebook and LinkedIn for starters. Next will come niche networks relevant to your business and your customer profiles. If the perfect…Read More >

White House Startup America Initiative and Startup America Partnership - One Year On.

Feb. 13th, 2012 / Tags: Starting a Business

A full year has passed since the White House announced its Startup America Initiative and since the private-sector Startup America Partnership was formed. The anniversary was marked by the Obama administration by sending a Startup America Legislative Agenda to Congress aimed at expanding tax relief and releasing capital for the startups and…Read More >

Is 2012 Finally the Year of Mobile Marketing?

Feb. 11th, 2012 / Tags: Online Marketing

For several years now, online marketers have been announcing the 'year of the mobile' and 2012 has been no different. No different that is except that now you will read reports that this time it is mobile users who are saying it. That makes a real difference and with one recent report making the claim: "More than half of adult cell…Read More >

Pay Per Click Advertising to Rise by 27% in 2012

Jan. 31st, 2012 / Tags: Online Marketing

Paid search advertising, known as pay per click (PPC), already plays a major role in the advertising policy of many businesses. This role is set to grow in the coming years, according an eMarketer report published today. Google will remain the dominant player by a long way. Yahoo will lose out and Microsoft is expected to grow from 7% in…Read More >

Twitter Use and Squeamish Markets

Jan. 31st, 2012 / Tags: Online Marketing

One of the aspects of Twitter that comes up over and over again is the importance of understanding the unspoken rules of engagement. Generally this boils down to taking care not to be too obvious when using Twitter as a way to promote your products and services. Research by Lab42 suggests that Twitter users are much less squeamish about…Read More >

Business Ideas: New Niche - New Approach

Jan. 30th, 2012 / Tags: Starting a Business

In setting up Tea Campaign, the entrepreneur and teacher, Günter Faltin, set out to practice what he preached. He thought he had a good idea. He was asking himself two questions: "Might it not be possible to organize the tea trade in a radically new manner?" "Might it not be possible to offer high quality at a low price?" So he…Read More >

Negative Comments Online - Just Another Opportunity to Improve Your Business

Jan. 25th, 2012 / Tags: Online Marketing

Negative comments on the Internet are an understandable and often major concern for many small businesses. Instead of worrying about it, or trying to ignore it, here are some thoughts on how to turn online criticism of your or other businesses to positive advantage. I came across the expression "HateSurfing" for the first time the other day.…Read More >

Global Market for Great Business Ideas

Jan. 17th, 2012 / Tags: Economy Starting a Business

Alex Tabarrok talks about the breaking down of the walls which broke up the world during the first half of the 20th century. The tumbling of walls was symbolized literally by the falling of the Berlin wall and metaphorically by the tearing down of the iron curtain. Trade tariffs fell from 45% to less than 5%. Transportation of large…Read More >

Small Businesses Under Threat from Lack of Data Protection in 2012

Jan. 12th, 2012 / Tags: Technology

Small businesses will be seen as a target by data thieves in 2012. They are identified as having quantities of valuable data, often without the budget to secure it properly. Along with this, many small companies do not see themselves as under threat and often do not give sufficient priority to data security. The greatest threats will come…Read More >

Concept is More Important than Capital - Tim Ferriss Talks to Gunter Faltin

Dec. 31st, 2011 / Tags: Starting a Business

Tim Ferriss, author of the 4 Hour Working Week, is interviewed by Gunter Faltin, author of Kopf schlägt Kapital. The title of the two books point to a real meeting of minds. Both believe that you should concentrate on the most important components of your business. These should fall into the category of things you both enjoy and are…Read More >

Local Businesses: Neglect Your Search Rankings at Your Peril!

Dec. 30th, 2011 / Tags: Online Marketing

Everywhere you look you will read about what social media can do for your business. A recent report from Pew Internet & American Life Foundation reminds us that organic search results and print media are still the places where most people are looking for information about local businesses. Social media may or may not be the marketing…Read More >

Negative emotions can lead to positive entrepreneurial success.

Dec. 28th, 2011 / Tags: Starting a Business People

There is a saying that: "When your best and worst intentions coincide, things happen." This might be jealousy at the success others are having, coinciding with your own genuine desire to do the same thing better. Whatever the case, there are certainly a number of negative emotions traditionally involved in the elusive recipe for…Read More >

Three Great Marketing Ideas in One

Dec. 22nd, 2011 / Tags: Online Marketing

The video marketing company Gisteo produce advertising videos in which they aim to "boil your" message "down to its essence". One of the ways in which they convince that they will be able to distill the essence of a customer's message is their clear ability to distill their own. What's in a name? At first glance Gisteo is meaningless even,…Read More >

Is Customer Service a Central Part of Your Marketing?

Dec. 21st, 2011 / Tags: Marketing & Sales

It has often been said that attracting new customers costs 5 times as much as retaining an existing one.  We are all looking for ways to improve sales and existing and past customers are a key market for many companies.  So exactly how important is customer service?  We came across an infographic today from ClickSoftware…Read More >

Financing Cash Flow - Factoring - ARF and POF

Dec. 19th, 2011 / Tags: Finance

Cash flow problems can bring an apparently healthy business to its knees even when orders are strong and money is due in unpaid invoices. Businesses will often seek credit, usually from the banks, to solve short and medium term cash flow problems. There are alternatives which you may wish to consider if credit is difficult to come by. One such…Read More >
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  • We engage business owners and senior managers in an intensive, collaborative process to identify and resolve any issues and challenges that may be…
    Chicago, Illinois
    TEL: (312) 726-1981

  • Prairie du Sac, Wisconsin
    TEL: (608) 643-6451

  • We are an Internet Marketing, Web Site Design and Development firm. Since 2000 we have been consulting our clients in their quest to improve market…
    Santa Monica, California
    TEL: (310) 577-8660

  • I help people explore self-employment options to determine not only if they want to be in business, but also to find the right business for them.…
    Overland Park, Kansas
    TEL: (913) 825-3911

  • Business Plans, Executive Summaries, Pitch Decks, Business Plan review, Presentation Design, Entrepreneur Coaching and Tactical Design - Let GSJ…
    Minneapolis, Minnesota
    TEL: (763) 220-0236

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